#CareAboutMe campaign

PRSB launched the highly successful #CareAboutMe campaign in spring 2022 to promote person-centred care and emphasise the importance of enabling people to share their health and care preferences and needs with professionals using the About Me Standard.  

The campaign, aimed at health and care professionals, system suppliers and the public, highlighted the importance of listening to patients, understanding their needs, and involving them in decision-making processes.  By promoting person-centred care, people’s experiences, outcomes, and active  participation in their own care journey should be enhanced.

The About Me Standard has enjoyed the support of key leaders in the system, it was endorsed by 27 health and care organisations, and eight system suppliers across health and social care have achieved compliance with the About Me standard, through our conformance assessment process.

We are pleased that Digital Health and Care Wales is piloting the About Me Standard in its version of the NHS App and locally ICSs are adopting it including Suffolk and Northeast Essex Integrated Care System and Nottinghamshare Integrated Care Board  We are currently in conversation with NHS England to implement the About Me Standard in the NHS App and the Scottish digital team.

‘Finding out what matters to people is central to improving health and care services and the About Me standard lets a person record what is important to them so that professionals can offer care that is high quality and meaningful.’

Dr Nicola Byrne, National Data Guardian, Department of Health and Social Care

‘The About me standard helps capture of information on what matters most to patients in a standardised format. When fully implemented the standard will help facilitate consistent, personalised care across the UK.’ 

Professor Alf Collins, NHS England’s Clinical Director, Personalised Care Group